State Street

Role Art Director Client STATE STREET GLOBAL ADVISORS Studio The Mill Year 2024

McCann and State Street Global Advisors approached The Mill with a fast and furious request - to create and animate 80 unique pieces to be played over 11 different buildings spanning New York’s Times Square.

In my role as Art Director, I oversaw a team of eight designers to ensure the rapid task was efficiently executed. We quickly established a motion toolkit focusing on a cohesive design language which brought together all the buildings at different corners of Times Square in this epic takeover.

See some of the process below, along with a taster of the additional socials assets.