Verizon "Latino Superbowl; The Leak"
Role Art Director Client Verizon Studio The Mill Year 2024
I Art Directed the design for this Super Bowl spot. J Balvin attempted to break the Verizon Network by leaking his phone number, and I was tasked with creating the visual journey to tell his story. Custom UI, chromatic textures and emoji mayhem led us to this energetic result - not today J!
Our process included creating bespoke graphics, pumping them through our screen texture build, then setting them up with dynamic camera moves. Creating depth and volume was crucial to the messaging of this spot.
