THE NEW YORK TIMES
Role Art Director Client New York Times Studio The Mill Year 2023
I Art Directed this 2023 New York Times campaign ‘More of Life, Brought to Life’. Featuring three spots, ‘Sneakers’, ‘Gravity’ and ‘Time’, each takes the audience through a journey of visual connectors, and steccato typography. Typography, footage and audio were animated meticulously, to tie together the New York Times bundle.
Formatting according to the New York Times brand was crucial in the integrity to the spots. A single line of continuous typography, meant a great necessity for attention to detail and animation pace.
All connectors were animated in After Effects and Cinema4D using elements from the New York Times archive, and some custom artwork. We went through many fast paced iterations, to ensure a successful flow of the visual concept.
