In collaboration with creative agency Droga5, we at The Mill executed this 2023 campaign featuring three spots, “Sneakers,” “Gravity” and “Time.” Each takes the audience through a journey of seemingly ordinary topics, revealing their connection to other, sometimes surprising, subjects impacting NYT readers’ lives today. I led a team of designers building and animating these visual connectors, and I animated all typography. This was my biggest project to lead to date and was only possible with the strong team I was a part of and the continued support of the Droga5 creatives.
In collaboration with creative agency Droga5, we at The Mill executed this 2023 campaign featuring three spots, “Sneakers,” “Gravity” and “Time.” Each takes the audience through a journey of seemingly ordinary topics, revealing their connection to other subjects impacting NYT readers’ lives today. I led a team of designers building and animating these visual connectors. This was my biggest project to lead to date and was only possible with the strong team I was a part of and the continued support of the Droga5 creatives.